Samsung Electronics literally will take LED engagement to new heights with the introduction of ‘The Wall Professional’ – a modular, large-format indoor Micro LED display that can extend to hundreds of inches in size while delivering outstanding brightness, contrast and viewing angles. The Wall Professional will serve as the centerpiece of the Samsung booth at ISE 2018.
from LEDinside, a leading platform for LED, LED Lighting and LED Market Research http://ift.tt/2E9Grhy
Government services do not always have the best reputation, due to poor communication, long wait times and bad customer service. In a survey by DMV.com, 44 percent of respondents said they would rather go to the dentist than visit a DMV office. However, government offices can help improve communication, educate users about services and improve customer service with digital signage.
Improve communication
Poor communication can, at best, cause confusion and frustration with citizens. At its worst, it can be a life-or-death issue, especially if when it comes to emergency messages.
The New Jersey attorney general recognized the need for good communication and partnered with LatCor Media, a DOOH company, to run a campaign providing information and emergency messages with digital billboards.
“The screens significantly improve the safety of residents and visitors to our state,” Paul Loriquet from the office of New Jersey attorney general said in an interview. “They can be utilized in real time to issue amber or silver alerts and public service announcements. We will also maintain the ability to effectuate a ‘real-time’ takeover of all screens (statewide or regionally), when necessary, in the event of an extreme emergency, terrorism activities, or an active shooter situation.”
Educate consumers about services
Another issue is that many constituents simply do not understand what government services are available. Many times, a customer will visit one government office only to learn that they should have gone to another.
Government offices can use digital signage to keep constituents up to date on services offered, and to quickly spread the word about new laws and regulations.
The National Alzheimer’s Association, a nonprofit organization, used digital signage for just this purpose.
“As a national nonprofit organization serving people across the country, we are continually looking for ways to make sure individuals are aware of the services we provide so that they can take advantage of them in their time of need,” Chris Schneider, director of communication for the association, said in the release. “Being able to raise awareness of our services at highly trafficked locations along some of the most widely used roads in the Northeast region is extraordinarily beneficial, as is having the ability to change messages quickly to address timely needs.”
Improve customer service
Of course, even if a facility can get its message across, customers still might be dissatisfied with the personal experience when they visit their local office. This is where governments can use digital signage and kiosks in tandem to improve customer service.
For example, government offices can use kiosks to reduce wait times by offering basic services, such as DMV renewals. The kiosk can make use of digital signage to attract customers to the device and teach them how to use it.
“Most people value their time more than anything,” Terri McClelland, CEO of DynaTouch said in a story on Kiosk Marketplace. “So a kiosk that speeds up a customer service process will obviously improve the customer experience. Any service area where there are a lot of walk-in customers can benefit from a kiosk.”
Digital signage, if used properly, can be just the right tool to turn a poor customer experience into a pleasant one, whether at a retail store or a government office.
Image via Istock.com
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.
from Latest Media http://ift.tt/2FS5nLL
The Aon Center, a building in Chicago, recently upgraded its lobby and atrium by installing two LED displays from NanoLumens. The two 42-foot wide by 10-foot high displays provide Chicago-themed visuals to visitors, according to a press release.
The 4-millimeter pixel pitch displays loops five three-minute videos designed by Pixelfire, a digital content producer. The content features videos of the view from a train going through Chicago, as well a digital ballerina rising out of a water fountain.
Sensory Technologies, an A/V integrator, installed the displays at the building’s main entrance at the south lobby. The displays are divided by the entrance to the hallway, so that visitors appear to be walking directly into the content.
“These two displays, making up a total of 840 square feet of digital real estate, were installed in just 11 days, almost a full week ahead of schedule. It’s also much easier on the content delivery side since there are only two displays, versus the complicated multi-display system that would be required for a projection or multi-panel installation,” Cariane Kafka, project manager at Sensory Technologies, said in the release.
Topics: 4K Ultra HD, Content, LED Signs
Companies: NanoLumens
from Latest Media http://ift.tt/2qWohhc
Dec. 14, 2017 | by
It wasn’t so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer’s interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks.
For companies on the cutting edge of marketing, those looking to make customer engagement more personalized and unique, AI is a powerful and effective tool. However, there is some confusion between what is driving certain actions – traditional analytics or AI. Software companies often use analytics based on AI techniques rather than the real thing. Knowing the difference can be an important step to ensure that you are keeping up with the competition.
To understand the difference, this year’s anti-smoking ad by Swedish pharmacy Apotek Hjartat is a useful example. The digital billboard was designed to detect smoke whenever someone had a cigarette near the sign. If the sensors went off, a video would play on the screen of a man coughing and with a disgusted look on his face. The ad was creative, engaging and an excellent use of modern technology to provide an effective anti-smoking message. AI, however, could have made it so much more.
In a process known as deep learning, AI equipped programs take large data sets, often collected in real time, in order to respond to their environment in a particular way. In this anti-smoking campaign, for instance, AI could have allowed the advertisement to detect where the smoker was, thereby directing the disgusted glare directly in their direction. Additionally, it could have used video software to detect when someone chose to put out the cigarette, triggering a secondary video with a thumbs up. Put simply, AI changes the programs capabilities from merely being an if/then scenario to one with open-ended possibilities.
The possibilities that deep learning programs can offer a digital communication system are almost unbelievable. When customers enter a store, these programs have the ability to detect gender, analyze for an estimated age, and even remember whether or not the customer had visited before. These details allow it to then present an image or video geared directly towards that person’s predicted shopping habits. This not only benefits the store by driving up revenue, but increases the probability of customers leaving with a positive experience enticing them to return.
No matter what industry you’re in, or what digital communication platform you rely on, AI has the ability to make a significant impact on your marketing strategy and your business in the coming years. In order to stay ahead of the curve, it is important to find a trusted partner in the industry who understands cutting edge technologies and can bring about the results you are looking for.
Image via Istock.com.
Topics: Advertising, Customer Experience, Display Technology, DOOH Advertising, Outdoor Signage, Software
Doug is Chief Executive Officer and Chief Technology Officer of Omnivex Corporation. Doug founded Omnivex after 7 successful years in the LED sign software business to take advantage of the newer screen technologies. Recognizing the potential for a revolutionary signage market, Doug embarked on developing software to capitalize on the graphic potential of the emerging technology.
from Latest Media http://ift.tt/2AZcRdO
All digital menu boards are not created equal. For this reason, it’s essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.
from Latest Media http://ift.tt/2BOziBO
LG전자(www.lge.co.kr)가 글로벌 자동차 브랜드 ‘메르세데스-벤츠(Mercedes-Benz)’ 전시장에 디지털 사이니지를 공급했다.LG전자는 지난달 문을 연 메르세데스-벤츠 청담 전시장에 비디오월 등 총 55대의 LCD 사이니지를 설치했다.LG전자는 LCD 사이니지(모델명: 55VH7B) 18대를 이어 붙인 비디오월을 전시장 1층과 3층에, LC
from Display Plus http://ift.tt/2kz9m9K
It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.
from Latest Media http://ift.tt/2AUnGjP
With industry professionals and audiences around the world praising their initial experiences with Samsung Cinema LED screen, the innovative cinema technology is now making its way to Europe.
from LEDinside, a leading platform for LED, LED Lighting and LED Market Research http://ift.tt/2niQahI
KR Kyushu Agency announced that it will install Japan’s largest OLED signage, at Hakata Station in Fukuoka early next year. The sign is a curved display made up from 36 OLED TV (55") panels produced by LG Display.
The whole sign is 4 meters high and 7 meters wide, designed in a curve that seems as if the viewers are enclosed by the image. The display was jointed developed by Dai Nippon Printing and LG Electronics Japan. We have visited Fukuoka a few months ago (to participate in the TADF workshop) – it will be great to see this new OLED sign next time we are in Hakata Station.
from OLED Info http://ift.tt/2ihPM15
The technology lets shoppers try on different products the same time with just the touch of a button
MAC Cosmetics is undoubtedly one of the best makeup brands in the world. One of its best selling points is its range of shades and colors that will fit any skin tone. However, shopping in a MAC store can be an intimidating experience if you still don’t know the shade to look for. Because of that, MAC partnered with ModiFace to feature augmented reality mirrors across all stores in the U.S.
Fortunately, there’s no need to try each shade of foundation and lipstick on the counter. This mirror has facial tracking and 3D video makeup rendering technology, which maps the face 30 times per second. All that’s needed is to activate the mirror and let it map the face for an accurate rendition. For MAC, this new service feature will bring about MAC’s colors and artistry and deems that will be a game-changer.
Right now, only U.S. stores will have the AR mirror. However, one can expect that MAC will roll out the mirror globally in 2018.
from PSFK http://ift.tt/2mIxEiA
Awesome Technology 